A bold yet effective task in order to preserve nature and our environment has been initiated by The Timberland Company. Timberland is a global leader in the design, engineering, & marketing of premium-quality footwear, apparel, & accessories for consumers who value the outdoors & their time in it. It has taken an initiative to plant 5 million trees in the coming 5 years. The company believes that it requires strategic as well as thoughtful efforts in order to have reforestation and compensate for the deforestation that has been there for the past few years. This initiative is a bold pledge having a bold mission as its target. The Timberland Company believes that if proper steps are taken and a committed group works out together they could actually lead to some meaningful solutions to the economic, social, and environmental impact that has taken place due to deforestation over the years. The company believes that with the reforestation measures they could actually help in alleviating hunger, create jobs, preserve wildlife, and protect the environment.
The target area where these trees would be planted is Haiti and China’s Horqin Desert which has been adversely affected due to deforestation over the past few years.
Help In the process
With a view to increase the participation of more people and create awareness regarding the program Timberland has launched a Facebook Application by the name of Virtual Forest whereby people get the opportunity to plant their trees and build a virtual forest of their own.
Timberland has planned to plant as many tree as it would be planted by the players of this game. It has a target of 1 million trees or planting till 31st October 2011 whichever comes earlier. This innovative application has been created by digital marketing agency which allows the users to name their forests, add messages on their friend’s trees and can compare their ranks with the other players in this arena. The application also has several videos which gives details regarding Timberland.
Thus this program needs to be supported and appreciated as by our efforts which can be fun it would result in a beneficial cause and protect our environment to work ahead in the process of reforestation.
To create your own forest, visit Facebook.com/Timberland and to know more about Timberland, visit Timberland.com.
